Creative production company · Delhi NCR, India
Strategy to
final cut.
01 — Clients
Brands we've made work for — from aerospace and enterprise software to policy research and packaged foods.
02 — Selected work
Frames, not decks.
Click any frame to play
03 — AI Films
AI film.
Done right.
Our largest category, and the one we've spent the longest building. We've been developing AI workflows since early 2025 — full AI production, or AI folded into a traditional shoot where it earns its place. Film, voice and stills, built to a brief rather than to a prompt.
The work tends to be bigger than its budget would traditionally allow: concepts that would once have needed a location, a crew and a schedule to match. Every brand we've made an AI film for has come back for another.
04 — What we do
No handoffs.
No gaps.
One team from brief to delivery. You brief once and get a finished film.
- Creative & content strategy
- Scripting and creative development
- Production and direction
- Post, sound and finishing
- AI film production
- Distribution and channel management
05 — What we make
Whatever video
you need.
Video is the medium. The message and the intent behind it are the work.
06 — Studio
Built on fifteen years of making brands move.
Nucleus was founded by Shashwat Rawat, a creative director and content marketer with over fifteen years across global creative networks — WPP, Publicis and Havas — on campaigns for Microsoft, Ford, Maruti Suzuki, Airtel and Fitbit.
He went on to build content as a function in-house: the content engine at Unacademy, and video strategy for Legends League Cricket T20.
We work on retainer, by project, or as a consulting partner. Start small and scale. No lock-ins required to begin.
- Unacademy300M+ views · 13 channels
- LLC T20320M viewers · 550M interactions
- NetworksWPP · Publicis · Havas
- EngagementRetainer · Project · Consult
- BaseDelhi NCR, India
07 — Contact